AI in Business Portfolio

Western Washington University | College of Business and Economics

A collection of MIS 432 projects exploring how real companies use AI in business. These labs connect concepts like experimentation, personalization, forecasting, computer vision, marketplaces, and agentic AI to practical business decisions.

Netflix

A/B Testing & Experimentation

Netflix demonstrates how experimentation turns product decisions into measurable business evidence. I analyzed how A/B testing, user behavior data, and performance metrics help evaluate design changes before they are launched at scale.

A/B Testing Experimentation Product Analytics

Spotify

Recommendation Systems

Spotify shows how recommendation systems create a personalized product experience at scale. I explored how collaborative filtering, user behavior signals, content data, and feedback loops work together to improve music discovery and user engagement.

Recommendation Systems Personalization User Data

Uber

Forecasting & Dynamic Pricing

Uber uses predictive analytics to support real-time operational decisions. I studied how demand forecasting and dynamic pricing help balance rider demand with driver supply, improve marketplace efficiency, and manage pricing, availability, and wait times.

Forecasting Dynamic Pricing Operations

Waymo

Deep Learning & AI Strategy

Waymo highlights the complexity of deploying AI in a high-stakes physical environment. I examined how deep learning, sensor fusion, computer vision, and world models support autonomous driving, while also showing why safety validation, edge cases, and public trust are critical for adoption.

Deep Learning Computer Vision AI Strategy

Airbnb

Marketplace AI & Pricing

Airbnb shows how AI can shape the performance of a two-sided digital marketplace. I looked at how search ranking, pricing signals, trust systems, and demand patterns help coordinate guests, hosts, and market conditions at scale.

Marketplace AI Dynamic Pricing Platform Strategy

Epic Healthcare

Agentic AI & Insurance Advocacy

Epic Healthcare connected the course concepts to agentic AI and workflow automation. I built n8n agents that used tools to retrieve policy and chart evidence, generate draft outputs, and demonstrate why human oversight, auditability, and AI governance are essential in high-stakes workflows.

Agentic AI Healthcare AI Governance

What I learned across the labs

AI depends on data quality.

Even advanced systems can give weak results if the data, tools, or business context are incomplete.

Workflow fit matters.

The value of AI comes from how well it supports a real decision or process, not just from the model itself.

Human oversight still matters.

High-stakes AI systems need review, audit trails, source evidence, and clear escalation rules.